Thursday, 31 May 2012

Media Chinese - A record breaking year BUY


- We re-affirm our BUY rating on Media Chinese International Ltd (MCIL), with an unchanged fair value of RM1.37/share following the release of its 4QFY12 results.  

- Pending an analyst briefing to be held this morning, we maintain our earnings forecasts at and we have introduced FY15F earnings at RM220mil.

- MCIL’s FY12 earnings were way above expectation. MCIL reported a net profit of RM197mil for FY12, which was 6% and 222% ahead of our forecast and consensus, respectively.

- Earnings rose by 17% YoY, stemming from its core business – printing and publishing.  This segment continues to maintain a healthy growth momentum, growing by 6% driven by advertising revenue.

- Compared to the same quarter in previous year, turnover fell by 3% due to a change in “revenue presentation” in the travel segment’s ticketing sales. Growth would have been 4% if that was excluded.

- On a sequential basis, turnover dropped by 18% due to a change in “revenue presentation” for the tour segment and 4Q being a seasonally slower period as most advertisers adopt a cautious approach. The travel segment hit a record pre-tax profit of RM214mil, backed by its long-haul tour business, which is operated via Charming Holidays and Delta Group. 

- Management declared a tax-exempt second interim dividend of 4.6 sen/share. In total, MCIL paid a dividend of 8.3 sen/share for FY12. As FY12 turned out to be a record-breaking year, FY12 dividend payout represents a 38% increase compared to FY11.

- With major sporting events and general election just around the corner, amid uncertainties in the global economic environment, management expects local business and consumer spending to be prudent.

- MCIL’s balance sheet remains healthy with net cash position growing 8% QoQ to RM413mil as at end-FY12 from RM384mil in 3QFY12. We continue to like MCIL for its dominance in the Chinese newspaper segment in Malaysia (87% of market share) and superior pricing power ad rates – the second highest industry-wide.  

Source: AmeSecurities

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