Monday, 5 November 2012

Tobacco Sector - Facing authorities’ clampdown on smoking Neutral


- The Health Ministry is reportedly considering several proposals aimed at discouraging smoking, according to an English-language daily which quoted an anonymous government source.

- According to the article, the Health Ministry would be seeking public feedback for the proposed amendments in the next 2 weeks. Among these are:-
1)  Size of pictorial health warning (PHW) to be increased by 10% from current size. This would bring the ratio to 50:50, from 60:40 currently. The Ministry is also reportedly looking into the plain packaging model which would be implemented in Australia from 2013 onwards.

2)  Additional health warning requirement with the  words “Merokok Membahayakan Kesihatan” to be printed on every cigarette stick.

3)  Reduction in nicotine levels by 33% (from 1.5mg/stick to 1mg/stick), and tar content by 50% ( from 20mg/stick to 10mg/stick) over the long haul. Though the government is proposing a gradual implementation (1.25mg for nicotine and 15mg for tar content), it is learnt that the tobacco manufacturers have requested a smaller reduction of 1.3mg for nicotine and 15mg for tar content from 2014, and a 2018 timeline to meet the government’s long-term target.

4)  No-smoking areas of a building to include its five-foot way or the entire area of a premise within a perimeter wall.

- We view the proposed regulatory development as negative for the tobacco industry as the net effect will see further downward pressure on legitimate TIV growth.

- While we think that manufacturers may be able to absorb the additional costs involved with the implementation, our greatest concern is a rise in illicits by consumers who may be turned off by the enhanced health warnings and changes to cigarette taste.

- We maintain our TIV growth forecast at 0%-2% for 2012-2013 for now, pending further concrete developments. 

- No change to our Hold recommendations on both BAT (FV: RM56.60/share) and JTI (FV: RM7.20/share) given the stocks’ decent dividend yields of 4%-5% as premised on generous dividend payouts of 50%-90% per annum.

Source: AmeSecurities 

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