Monday, 1 October 2012

Mah Sing Group - To kick off Southville City with affordable homes BUY


- We reaffirm our BUY rating on Mah Sing Group (Mah Sing) with our fair value unchanged at RM3.60/share, after assigning a 25% discount to our estimated NAV of RM4.80/share. Our fair value implies a PE of 12x on FY13F’s earnings.

- Mah Sing is bringing forward its maiden launch for Southville City in Bangi, albeit with a slight tweak in the development plans. Mah Sing will kick-off the development with the launch of 1,000 units of affordable homes by the end of this year. This is targeted for first- time homebuyers and also young working adults.

- This phase – to be called Savanna – would have a GDV of RM270mil and will comprise (1) Studio suites – priced from RM208,000,  (2) 1-Bedroom (from 268,000), and (3) 2-bedrooms (from RM338,000). We gather margins would remain decent at 15%-20% despite the attractive prices. 

- The release of these units could not have been better timed. We believe there will be strong response given affordability has been boosted by the slew of incentives from the Budget 2013 last Friday. The development is also just 25km away from the city centre.

- Southville City, with direct frontage to the North-South Expressway, is earmarked to be the commercial hub of the southern corridor Klang Valley. Thus, we are positive that the maiden launch would provide the critical mass to ensure the success of the commercial portion.

- This locality is significantly under-served despite its strong urbanisation trend as evident from several land acquisitions by other developers and surrounding mature townships providing a ready catchment.

- Mah Sing remains undervalued and currently trades at a steep 44% discount to its estimated NAV and cheap valuation of 7x FY13F earnings. Recent sell-offs provide a good opportunity for investors to accumulate the stock as we expect valuation to gap up – to be driven by sustained earnings delivery and astute landbanking to drive NAV growth. 

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