- According to the Business Times this morning, the Proton
Preve has hit bookings of 11,310 units – quoting DRB-Hicom Bhd Managing
Director Datuk Seri Khamil Jamil. This is a strong climb versus 4,893 bookings
registered in April, and circa 1,000 units in March, a month before its
official launch on 16th April. Proton had earlier set a sales target
of 4,000-5,000 units/month for the Preve.
- At a planned production rate of 5,000 units per month –
the bookings imply circa 2 months waiting list. However, based on MAA
production statistics, Proton only manufactured 1060 units of the Preve in
April. We understand there were technical issues at production lines which had
since been resolved and as such, would expect sales of the Preve to show significant
improvement in upcoming May 2012 numbers.
- The strong growth in bookings for the Preve is a positive
and is a strong earnings catalyst for Hirotako, which is a key supplier of
safety systems (seatbelts and airbags) for Proton. Hirotako is estimated to
contribute 44% to MBM’s core operating profit (FY12F).
- Our projections currently model in very conservative Preve
sales of 23,600 units for 2012, or an average monthly sales of 2,950 units
(Preve was launched mid April). The strengthening bookings for the Preve
suggests upside to our forecasts. We also gather that Proton’s overall sales
improved to 14,057 units in May (+40% MoM, flat YoY).
- On top of this, the Preve generates higher revenue per car
set for Hirotako –at an average RM1000-1100/car set. Hirotako on average
generates revenue per car set of just
over RM900 for supplies to Proton currently (ex-Preve), on our estimates.
- We re-affirm our BUY rating on MBM at unchanged SOP
derived fair value of RM3.60/share. Our valuation implies a conservative 9x
FY12F earnings, at a 10% discount to sector average PE of 10x.
- Key catalysts in the near-term: (1) Newsflows on expansion
into vehicle assembly within the next 6 months. (2) Stronger than expected
performance from Hirotako given improving Preve sales; (3) Undervalued stake in Perodua – implied
valuation of 7x FY12F earnings.
Source: AmeSecurities
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