Monday 9 April 2012

EITA (FV: RM0.81 - NOT RATED) IPO Note: Elevating Its Profile


EITA is a homegrown elevator manufacturer and leading distributor and manufacturer of Electrical and Electronics (E&E) components and equipment. Its products are sold locally as well as overseas in countries like Thailand, Singapore, Bangladesh, Brunei, UAE, Germany, Hong Kong and India. While its future prospects are good, EITA faces the same volatility as the construction sector with its project focused business model. We value EITA at RM0.81, pegged to 7x FY12 EPS.

Quality above the rest in a niche market. EITA differentiates itself by producing its own inhouse brand of specialized E&E products, including  EITA-Schneider Elevators, FURUTEC busducts and ballast systems. It has gained a foothold in the upstream business by building brands that are synonymous with quality and safe elevators and solidifying its reputation as the preferred distributor for many well-known E&E products. We like EITA's R&D initiatives,which ensure that its product quality is on par with international standards, and consistently meet the changing needs of  its  customers. EITA will be  the first elevator manufacturer to seek a listing on Bursa Malaysia.

Targeting a growing demand. EITA plans to enhance its already solid Elevator and Busduct portfolio by actively bidding for projects locally and around the region.  It is also targeting to capture more opportunities in the  elevator maintenance and refurbishment markets  where earnings are more stable, given the average cycle for replacement of elevators in buildings of 20-25 years.  Armed with a wide distribution network, EITA is set to capture further opportunities in the local market which is estimated at a potential value of RM700m.

Reputable Management and shareholders. EITA's business is supported by a team of skilled managers and an E&E technical workforce with many years of experience in Malaysia. The Chia family, which are its largest shareholders, are the same management team behind QL Resources and Boilermech Holdings, two other public listed companies in Malaysia. We believe EITA will uphold strong corporate governance for the benefits of its shareholders.

Fair value at RM0.81. We remain neutral on the prospects of EITA's manufacturing and distribution segments  owing to the cyclical nature of this business  and  given that  the expected revenue contribution from its high-speed elevators may only materialize in the long term. Our valuations are based on  7.0x FY12 EPS  against the weighted average E&E industry PER of  7.0x. This translates  into a fair value of RM0.81, representing a 6.0% potential upside from the listing price of RM0.76. The company has recommended a dividend payout of 30% for FY11, which translates into a dividend yield of about 3.9%.

Source: OSK188

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